We all know that it is very unlikely that anybody will ever order a product or service from you by using a social media platform.
Reality is however that most people share information through social media.
To enjoy the benefits, you do need a presence on at least one of the available social media platforms.
There are many different social media platforms, each with its own style and followers. Your business, or target market, will dictate which platform(s) you should consider.
Where websites largely contain static information, the opposite is true for social media. In order to enjoy the benefits it is important to be an active participent. Being there with no participation has no value.
My no obligation advice on social media is free. Feel free to contact me for more information.